VAWK Continues Catwalk Diversity

October 22, 2010

Size 14 Kathryn in VAWK S/S 2011

Size 12 Lelia in VAWK S/S 2011

On Monday October 18th, VAWK by Sunny Fong presented their Spring/Summer 2011 collection, Toro Safari, in Walker Court at the Art Gallery of Ontario. Combining Spanish and African influences, the winner of Project Runway Canada season two created a richly textured collection: perforated suede, weightless leathers and fringe. We were delighted to provide models of varying ages and sizes for their runway show. Size 12 Lelia, size 14 Kathryn, 61 year old Helen and size 4 Carolyn each made their fashion week debut. The media raved about the empowering representation of women, with the Globe and Mail exclaiming:

The models were not the undernourished, underage waifs typically seen at fashion shows.Instead, Fong sent women of varying shapes, sizes and ages down a makeshift runway that undulated in imitation of the Frank Gehry staircase overhead. The underlying message was that his clothes are wearable and accessible to a large swath of the Canadian female population.

Diversity on the runway has been slowly gaining mainstream momentum with labels such Chanel, Balenciaga, Jean Paul Gaultier and Zak Posen casting models of varying ages and sizes in their most recent Paris shows. VAWK, however, has featured diverse models since its launch three seasons ago. We have been thrilled to partner with this leading luxury brand since their start and help them authenticity reflect their consumer while still staying true to their high fashion DNA. Photos Credit: Model Resource

61 year old Helen in VAWK S/S 2011


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