Commitment to Catwalk Diversity

March 31, 2010

Size 6 and 41-year-old model Peggi Lepage

Size 14 and 55-year-old model Kate Watson

On Monday March 29th, VAWK presented its Fall/Winter 2010 collection in Walker Court at the Art Gallery of Ontario for Toronto Fashion Week. Last season, the label earned rave reviews not only for its stunning collection, but also for its use of diverse models. Once again, Project Runway Canada winner Sunny Fong, designer for the emerging luxury label, and I selected models of a variety of ages, sizes, and backgrounds to present the collection. We wanted consumers to imagine how Sunny’s exquisite craftsmanship and artistry would translate onto them. The media gave VAWK top marks for presenting a masterfully executed and right on trend collection while also praising our use of diverse models. One journalist remarked: “[The models] looked stunning, oozed strength and helped us understand how the clothing would appear on women who aren’t a size 0. Thank you.”

One model in the show, 55-year-old and size 14 Kate Watson, was a complete newcomer to the catwalk. I met Kate when she responded to an ad I had placed on Craigslist. Her sister sent her the link to the ad I had posted. It did not mention my agency or the fashion label, but only said that a fashion brand was looking for an older woman with silver-gray hair in an effort to produce a diverse runway show. Kate explained: “I liked what the ad said. They were putting value on ladies like me. Real women.” Our confidence boosting and runway pro Liis coached Kate on her runway walk so that she would be as polished and poised as the models with years of experience. Kate says of her first step onto the runway, “It was like being on a plane taking off a runway. “It was one of the most exhilarating moments of my life.” No doubt, there will be many, many more. I am excited for Kate’s thrilling modeling career ahead with us as she helps to transform the face of fashion.

Size 12 and 27-year-old model Alison Sharp

Ben, Kate, and reporters from Cosmo TV


One Response to “Commitment to Catwalk Diversity”

  1. […] second role model profile features the courageous Kate. You might remember Kate from a previous post as woman I discovered on Craigslist who made her modeling debut in the VAWK by Sunny Fong […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: